Blog

Media Talk is moving past a great summer of guest bloggers (thanks all who put on the blogging hat) and shifting focus to September and the ABA Marketing Conference in San Antonio.

As we head to the conference (9/13-9/15), we’re firing up Media Talk with new questions and conversations on social media. So, while we’ll share what’s on our mind–we want to flip the question around to you. What do you want talk about?

…It’s been a busy social summer at PW–we’ve been on the road with educational social media presentations to banks and CUs all over New England and beyond. We’ve helped banking clients join the digital conversation and launched five Facebook Business Pages to take customer/prospect relationships to the social level. Every experience has taught us more about this social space and we’ve been having fun sharing our knowledge and specialty with our clientele. Meagan, one of our social media mavens, has been able to share her thoughts on banks and Facebook in the ABA Bank Marketing September issue. Make sure to check it out and talk to us about it here, or find Meagan at the conference!

PW Ladies Alina, Meagan and Stacy easing marketing pain at the 2008 ABA Marketing Conference in Denver.

Check out the ABA Marketing Conference getting social:

-Twitter: @abamc, use hashtag #abamc to include any of your tweets in the official conference conversation.

-Blog

Pannos Winzeler client Bank Rhode Island targets Bank of America branch closings with newest advertising campaign. Read the full article here: The Providence Journal

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Meagan Fish, our assistant media director/resident Gen Yer wrote a letter to the editor of Business NH magazine in response to their August issue, Roping in the Next Gen. The issue focused on attracting college grads to NH to start their careers. Her letter was published in the magazine’s September issue:

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Pannos Winzeler is eager to attend the annual ABA Marketing Conference in Denver, Colorado this weekend! Especially since this event is anticipated to be a great opportunity to connect with new people and deepen familiar relationships with clients and business partners in the banking and financial services industry. Leading up to this event, our internal conversations have focused upon new services, new ideas, new marketing and social media, etc. We have a lot that’s new and exciting to share!

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An air of enthusiasm and excitement among the employees at Pannos Winzeler Marketing has lingered since the end of last year when plans for new space were officially announced within the agency. Steady growth since the merger with Winzeler Group, and recent additions to the Account Executive, Design, and Media Departments have created a need for accommodating a growing team, as the agency continues to evolve.

The physical location will remain the same, as the property is redesigned to include a second, ground-level floor. The lower floor will include a private outdoor patio area, overlooking the scenic property to the rear of Coldstream Office Park, where the agency has resided since 2003.

Currently, space is shared among all departments. It is anticipated that the new design will not only enhance the working dynamics and flow of creative energy, but will also be enjoyed and appreciated by everyone who has business here. The Creative and Design Team have come together for planning their move to the downstairs level. Administrative Support, Account Executives and the Media Department will remain in the office space upstairs. Newer and larger conference areas will host visiting clients and agency meetings.

Visit us on Facebook to view future updates and photos of the construction project.

Melrose Cooperative Bank has proudly served the residents and businesses of Melrose Massachusetts since 1890, with a wide range of well-suited products and innovative services. Recognizing the need to stay ahead of online banking trends, the bank has worked with Pannos Winzeler to upgrade their Internet presence with a new website located at www.melrosebank.com. Although, the website’s address remains unchanged, improvements serve to further enhance online user experience with fresh, user-driven content that is relevant, easily discovered and specific to meet customer needs.

One unique feature to the website is up-to-date product specials that are prominently displayed on the homepage. Services that are simple to use include an online switch kit, online banking & bill pay, and the functionality of different interactive financial calculators for specific mortgages, auto loans, retirement savings and planning, basic savings, and personal finances. Users can also stay informed of current deposit, consumer loan, and mortgage rates. Additionally, a myriad of information such as financial news articles, bank information, and community updates which would normally involve visits to multiple Internet sites is now available in one convenient location, at the Melrose Cooperative Bank website.

Notably, the website is built on a flexible and user-friendly Content Management System that will easily allow for updates to be made by the bank.

Pannos Winzeler is now on Facebook! The PW Facebook page is another way for us to connect with employees, clients and friends of the company.

We encourage people to visit our page for a peek at our agency culture and to stay up-to-date with the latest news, events and office antics. Employment and intern opportunities will also be posted on the page. Creating a presence on Facebook allows us to offer more accessibility to our agency while remaining socially engaged online. See you on Facebook!

Barbara Ellis recently expanded her job description to include working with the Media dept at PW making Tara, Meagan and Barbara the unstoppable media mavens.

Kira Morehouse is the Junior Account Executive at Pannos Winzeler. Kira is responsible for the administrative support of the Account Executives and Media Department. If your account executive is not available or out of the office, feel free to ask for Kira and she will follow through for you. Her email is kira@pannoswinzeler.com. This is a new position.

Prior to joining Pannos Winzeler, Kira worked as a Sales Executive Assistant with Workplace Systems, a small manufacturing business based out of New Hampshire. Prior to arriving in New Hampshire, she attended Michigan State University and graduated with a B.A. in Communication. She also interned under a grant from the National Highway Traffic Safety Association and worked exclusively with the State of Michigan’s Office of Highway Safety Planning on public information campaigns such as “Click It or Ticket.” When she is not working, she enjoys time with her husband and their infant daughter as well as involvement with community service in the Manchester area.

Meagan Fish is the new Assistant Director of Media and Public Relations at Pannos Winzeler. Meagan will primarily be involved in researching, planning, and placing paid media with a special focus on new media. In addition she will be taking the lead on many public relations initiatives. Her email is Meagan@pannoswinzeler.com.

Prior to joining Pannos Winzeler, Meagan was a Marketing Assistant at Hamersley Partners, a financial marketing firm in Boston, Massachusetts and a sales associate for Shoot to Kill Productions, a video production company. She graduated summa cum laude from Emerson College with a B.A. in Marketing Communication: Advertising and Public Relations. She has worked closely with community programs in Boston and also in Manchester, New Hampshire, including The Women’s Lunch Place and New Horizons Soup Kitchen. As a native of Bedford, New Hampshire, she is happy to return to her childhood home.